Mark Harrop Business Development Manager

Oct 31

Let’s help ’Kick It Out’ by texting racism out of football

We applaud the recent comments made by Prince William in relation to stamping out racism in all areas of football, but while it will take more than words to solve the problem, texting could be part of a solution.

 As the Prince quite rightly stated, the ‘Kick it Out’ campaign is marking rather than celebrating its 20th anniversary and whilst tremendous progress has been made, clearly there is still much work to do before we can consign racism to football’s history books. Sadly, this has been highlighted during recent matches in the UK and Europe and will doubtless continue up to the World Cup in Brazil.

Twenty years is a long time and while we were never going to resolve generational racism overnight, I can’t help but feel we could have made even greater progress, in more recent years, if we had used the technology available to us.

As an avid football supporter and manager of UK based software company, Aquarium Software, I know first-hand how SMS technology could be deployed to accurately gauge reaction to an incident of racism as it happens. This allows lessons to be learnt and more importantly, assists in the pinpointing, identification, control and management of a potentially difficult situation. Not just after the fact, but live as it unravels when something can still be done to nip it in the bud. 

These technologies are not science fiction, but science fact and available right now in all our pockets, making it a powerful tool to combat racism and other issues. All we need to do is grasp it. Our clients here at Aquarium have used SMS surveying tools to help them deliver what their customers want and in my opinion, every football club up and down the country should be doing exactly the same.

Racism has no place in Football. The beautiful game was born here and we should be proud of its impact around the world in bringing people from different cultures together. At its heart, football is inclusive and thus the very opposite of racist and I sincerely hope we finally stamp it out once and for all using education and technology in equal measures.

Luke Todd