Mark Harrop Business Development Manager

Mar 03

Cancer treatment for pets is far from barking thanks to insurance

Improved medical care for people diagnosed with cancer has been mirrored in leaps and bounds for pets, with more of our four legged friends surviving the big C, too. Aquarium Software says this is down not only to advances in medicine, care and treatments, but also thanks to pet insurance. Pet owners are now in a far better position than ever before to ensure their pet receives the very best treatment.

At one time if a pet was diagnosed with something as serious as cancer, there would come a point when the animal would have to be put down.  Even if treatment was available, this would all too often have to be dismissed due to spiralling treatment and administrative costs. However, thanks to the recent revolution in pet insurance, more pets are getting the treatment they need to live longer and healthier lives.

“This news is a win-win situation for all and demonstrates the real value of insurance,” said Aquarium Sales and Marketing Director Mark Colonnese. “Technology has positively impacted on the administration of insurance and pet insurance claims in the UK and US, which has helped the industry and underwriters cut costs and deliver more effective and competitive products at affordable premiums. As a result, there has been a boom in pet insurance, leading to more pets receiving the best treatment at a price owners can afford.”

While a revolution in vet science has been undeniable, this could not hope to have widespread impact unless pet owners had the means to pay for the latest treatments and this is where pet insurance comes into its own. This can be a complicated business for insurers, as different breeds, with different ages and prone to different ailments can make the underwriting of policies a minefield. But thanks to intuitive software for insurers, the market is now proving good business for insures and makes great sense for pet owners too.

“To provide effective, competitive and immediate quotes, insurers need all the facts and the software now exists to enable this to be done in a highly effective and sophisticated way,” added Mark.

“A pet is not just a pet; they can’t be categorised en-masse. Dogs and cats are very different depending upon their breed, with cancer claiming the lives of about half of all animals over the age of ten.  Whilst cats are prone to leukaemia, horses tend to develop melanoma. All these factors can now be taken into account. It has also been discovered that passive smoking is a factor for pets too and this has proved the value of a ‘holistic’ approach to insurance products, which is really only possible thanks to the latest sophisticated software.”

While chemotherapy for pets was perhaps inevitable, as with people undergoing such treatment, this can be an expensive process. But, thanks to modern pet insurance, this sort of expensive treatment can be a reality. While this cannot always be a ‘cure’, it can deliver a better quality of life for the pet concerned, as the treatment is designed to prolong life and is therefore not as harsh as the corresponding treatment prescribed for humans.

“People now know these treatments are out there and as a nation of pet lovers, people are starting to appreciate just how much sense pet insurance makes,” added Mark. “This realisation is surely one of the drivers of the growing UK market.

“The most successful insurers are the ones who not only continue to work hard to get a handle on their risk portfolio, but understand the important family role that pets play and their impact on human emotion and even stress levels. Aquarium is helping underwriters every day to get their arms around these challenges, with valuable software solutions that will improve pet insurance policy writing in the future,” Colonnese concludes.