Businesses and insurers need to wake up to pet power

Businesses and insurers need to wake up to pet power

May 03, 2016

Consumer brands that start to recognise the amazing potential of ‘pet power’ will win the emotional marketing battle, according to global pet insurance technologist, Aquarium software. It’s time for more hotels, restaurants and venues to start accepting bookings for pets, or accept that the enormous spending power of pet pare...