From the horse’s mouth – veterinarians’ key to pet insurance uptake

From the horse’s mouth – veterinarians’ key to pet insurance uptake

Nov 07, 2016

Anglo-American pet insurance technology specialist Aquarium Software says guidance from veterinarians to pet owners is crucial when it comes to ensuring animals are correctly insured. A recent study from the North American Pet Health insurance Association (NAPHIA) – of which Aquarium is a Member and supporter - found that many pet parents need only a short conversation with their veterinary surgeon to realise the benefits of pet insurance.

The study also found that people who did have their furry friends insured spent 29 per cent more time at the veterinary practice, ensuring their pet benefits from the best possible care. Mark Colonnese, Aquarium’s VP Sales and Marketing says this will save consumers both time and money in the long run, and with regular visits to the veterinarians allowing a smoother customer journey, it’s a no brainer when it comes to investing in pet insurance.

“By seeing your veterinary surgeon regularly and covering your pet adequately, you’re creating a virtuous circle,” said Mark Colonnese. “Firstly, regular contact with your veterinary practice will improve the chances of spotting pet health issues as quickly as possible, before they become a potentially serious problem. Having the correct insurance in place could make owners less likely to delay a visit to the vet, and this must be in the interests of the pet’s health and well-being. Vets are in a unique position to share useful pet data with insurers, ensuring that the combination of regular visits to the vet and proper pet insurance cover act as drivers for lower premiums in the future. Everyone wins.”

The NAPHIA study uncovered many interesting findings, but a key message was that veterinary surgeons hold the key in ensuring pet parents obtain appropriate insurance for their pets. “If you love your pet as most owners do – and if you do not have pet insurance – it could be time to get your pet to the vet as soon as possible. It’s surely a small price to pay for peace of mind on your pet’s health, and could be the early Christmas present that your pet will thank you for later,” Colonnese concluded.