The two billion pound pet packs a knockout social and economic punch

The two billion pound pet packs a knockout social and economic punch

Mar 20, 2017

In the wake of publication of a key report exploring the social and economic value of pets to society, pet insurance technology specialist Aquarium Software says this £2.45 billion potential market should give us all paws for thought. Aquarium believes this incredible headline figure should focus the minds of pet parents decid...

The gentle touch is the key to CRM success

The gentle touch is the key to CRM success

Mar 13, 2017

Contact centre management software expert, Aquarium Software, says intelligent integration of Customer Relationship Management (CRM) into all communication streams is the key to making complaints a thing of the past, and improving the all important customer journey. This follows on from Aquarium YouGov research revealing the f...

New pet legislation is nothing to fear for the bona fidos

New pet legislation is nothing to fear for the bona fidos

Mar 06, 2017

Pet insurance technologist Aquarium Software has welcomed tough new legislation aimed at cracking down on backstreet breeders; pointing out that big data can make it harder for dishonest breeders to ply their trade, while enhancing the ownership and the pet breeding experience for the bone fide and reducing premiums for all. ...

Technology is essential, but no danger of humans being replaced by AI,

Technology is essential, but no danger of humans being replaced by AI,

Mar 03, 2017

Contact centre management specialist Aquarium Software, believes that Artificial Intelligence (AI) is unlikely to replace humans any time soon, so contact centre staff need to brush up on their humanoid interpersonal skills, alongside rapid technology developments. While anticipating that AI can and will increasingly undertake...