Dogfights result in sky high vets’ bills
As shock new research findings revealing 64,000 dogs have died after being involved in a fight in the last 12 months, sink in, insurance technology specialist Aquarium Software says the damning statistic must be addressed. According to figures produced by Direct Line Pet Insurance, one in seven pets has been attacked by another in the last 12 months - and in addition to the distress, a similar number of owners had to pay over £700 in veterinary treatment because of it.
Aquarium Software has been working with the pet insurance industry for many years, helping to drive efficiencies and to ultimately bring the cost of premiums down for the pet parent. The cost of attack injuries can be prohibitive, and no one wants money to be a barrier to treatment, should the worst happen.
“As a pet parent myself, the findings of this research are as shocking as they are revealing. The terrible truth is that dog fights are a serious risk to both our pets and our pockets,” said Aquarium Software Director, Mark Colonnese. “Owners can take diligent steps to safeguard their pets, yet the sheer scale of the problem shows we need to protect our pets and purses from the often increasing cost of veterinary care with comprehensive insurance cover,” added Colonnese. YouGov research conducted on behalf of Aquarium Software revealed that 42 per cent have never had pet insurance, while 21 per cent say £500 is the most they would spend to save their pet’s life – a potential problem when treatments can run into thousands.
The average pet insurance claim is £700, but as this is double the average premium, it makes little sense that two fifths of pet owners have never had insurance. “While the industry still has work to do in appealing to this untapped market, owners need to think of their own responsibilities. 69 per cent of us see our pets as just important as any other family member, yet not enough to ensure their pets are fully covered,” concluded Colonnese.